BTS, BLACKPINK, AND THE WORLDWIDE K-POP PHENOMENON: A DEEP DIVE INTO NEW MUSIC, THIS MEANS, AND CULTURAL AFFECT

Introduction K-Pop (Korean Pop) has taken the world by storm, with its lively blend of catchy tunes, impressive choreography, and visually putting aesthetics. Two groups that have noticeably contributed to this wave are BTS and BLACKPINK. Both groups have amassed countless admirers worldwide, starting to be family names not just in Korea but around